Assignment
25A – What’s Next?
What I Think Is Next:
I think the next step I
should take would be to study my target market. Understand what type of
clothing they prefer and what would be a good price range to start with. My
current target market has a lot of options for their clothing style; therefore,
it is important to differentiate my company from others. Advertising would be
crucial for the first years of my company.
Existing Market:
Throughout the past week
I interviewed three individuals who are inside my target market (14-35). My first
interviewee said that creating a website or social media specially to show how my
company is helping single mom families in Peru would be crucial to add
credibility to the product. I found this idea really helpful and I believe I
could be implementing it.
My second interviewee was
more concerned about what type of clothes would I be selling, and she
recommended to look at fashion from the 90’s or 80’s because that is quickly
becoming trendy again. I believe this is also helpful, but I want to keep my
clothes original and diverse.
My third interviewee had
some good feedback about using contests and rewards for the best consumers.
Moreover, she agreed that I need to have credibility when trying to target the
market.
After all, three
interviews, I could say that my existing market has insightful ideas of how to
improve my business idea. I am more confident about targeting this market.
New Market:
A new market would be men.
My clothing line is only for women; however, men have sisters, girlfriends, and
mothers they love. Gender inequality extremely affects women, but it is
important for men to understand the reality for women in different parts of the
world. I decided to interview male college students.
My first interviewee seemed to agree
with the ideology of the brand; however, he did not seem interested in buying
any products from my company just because he would not want to risk buying
something that his girlfriend might or might not like. He recommended to stay fashionable
and trendy for women. I believe he has a good point; many men do not know or
are insecure about buying clothes for women because they are afraid of buying
something outdated or “ugly”.
My second interviewee
said that helping single moms in Peru is a great social cause; however, he believes
women in the US do not suffer from any inequality nor discrimination. Therefore,
he recommended that I should focus in other regions instead of the US. He also
added that he would consider buying the product just because of how he would be
helping women who are really in need. I believe this feedback is erroneous, I moved
to the US a few years ago and I would be lying if I said I have never been
harassed in this country. Not only that, but I know girls who have even been
attacked during daylight. This interviewee made me realize how uninformed and unaware
some people are. Furthermore, knowing some people are still ignorant about
women’s issues makes me want to continue and achieve my business goals.
Hey Jazmin, it seems like producing a new clothing line for men has the potential to be very beneficial for your company. It seems with many big clothing brands that once they produce items for one gender, the other gender seems to gain interest as well. This new market has the chance to make your idea pop off.
ReplyDeleteHey Jazmin,
ReplyDeleteYou definitely have a great idea and your interviews lead to some awesome information. As a marketing business owner, I certainly agree that your website, social media content, and social media ads would make a huge determination in your success. Of course, the clothing quality will also matter too. I think that the alternate market for men exists. Many of us are very passionate about this as well and would support the cause.
Hey Jazmin,
ReplyDeleteI think looking into doing something like men's and women's fashion could indeed be a great market choice. Most places do try and supply to both genders. And even men can get on board with your cause or even have others just buying them cloths for your business. The extra product revenue would seem like a great business choice to me.
Shalom Jazmin, you did a wonderful job writing this post and I really love your ideas. In my speech class, we have a primary reason for doing a presentation and a secondary one. Where that second one is often hidden and not obvious to the people you're presenting to. I really love how you have a secondary reason that is motivating you to make this venture successful, with that secondary reason being making people aware of women's rights. I actually believe that the market you should be primarily targeting are those men who agree with you and can help you earn credibility in the male commmunity because your problem isn't with women, it's with how women are treated with respect to men. So in order to accomplish your secondary goal, I think that new market may be the major key.
ReplyDeleteHey Jazmin,
ReplyDeleteI really like this post. It has a ton of great and helpful information in it. I think that utilizing social media is a great idea. It is free and has the power to reach millions of people daily. I also agree that you should look at many different styles to model your clothes. Great post!